21 Mar 2013

The Book of Mormon – A Masterclass in Marketing

As a Londoner I have known the Mormons were coming since last Autumn and as I theatre lover I have known a lot longer! This article is about the success of The Book of Mormon marketing campaign and how it has thrust the show to centre stage of London theatre. Enjoy!


It’s a bit of a peculiar subject matter – a selfless scientist develops an indestructibl...

The Man in the White Suit OT Large

Any fan of London theatre must be aware of the buzz surrounding Cyrano De Bergerac, which is opening in November at the Playhouse Theatre starring that darling of film and TV – James McAvoy. While the star is a household name, the play itself may be somewhat less familiar, so what, exactly, is Cyrano De […]


One of the beauties of the film Amélie is that very little happens. There’s no drama, no test of faith and no real obstacles to be overcome. And yet it’s mesmerising, whimsical and charming. So how could a musical adaptation live up to its following, especially when Yann Tiersen already created a fantastic score? Amélie […]