
The Perks and Problems of Theatre Previews
After ‘Charlie and the Chocolate Factory’ cancels its first previews, Dominic O’Hanlon explores the problems surrounding the preview period, and how audience can make history as well as pick up a bargain.

The Book of Mormon – A Masterclass in Marketing
As a Londoner I have known the Mormons were coming since last Autumn and as I theatre lover I have known a lot longer! This article is about the success of The Book of Mormon marketing campaign and how it has thrust the show to centre stage of London theatre. Enjoy!