17 Oct 2013
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Changing Face of London Theatre Marketing

Dom O’Hanlon takes a look at the problems facing new musicals in London and the new marketing methods being used to reach out to new demographics.

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11 Sep 2013
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Putting Up Revivals – Miss Saigon 2014

With all the excitement surrounding the West End revival of Miss Saigon, we decided to take a look at producer Cameron Mackintosh’s work, and ask if it’s good for the industry to keep reviving hits from the past.

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11 Jul 2013
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The Role of Theatre Critics

There has been much discussion recently about the changing face of theatre reviews and the need for them within the industry. Dom O’Hanlon takes a look at the differences between the West End and Broadway, and asks if British audiences enjoy rejecting the word of the critics.

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21 May 2013
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The Perks and Problems of Theatre Previews

After ‘Charlie and the Chocolate Factory’ cancels its first previews, Dominic O’Hanlon explores the problems surrounding the preview period, and how audience can make history as well as pick up a bargain.

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21 Mar 2013
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The Book of Mormon – A Masterclass in Marketing

As a Londoner I have known the Mormons were coming since last Autumn and as I theatre lover I have known a lot longer! This article is about the success of The Book of Mormon marketing campaign and how it has thrust the show to centre stage of London theatre. Enjoy!

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Be More Chill has just exploded onto the musical circuit in London, and it's set to electrify audiences night a...

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Have you heard the fetchest news in all of Theatreland? The Plastics are set to crash the West End, as the long-awaited Mean Girls the Musical transfers to London in early 2021. Keep up to date on all the latest news about the London production here. Mean Girls the Musical premiered in 2017 in Washington, DC […]

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One of the beauties of the film Amélie is that very little happens. There’s no drama, no test of faith and no real obstacles to be overcome. And yet it’s mesmerising, whimsical and charming. So how could a musical adaptation live up to its following, especially when Yann Tiersen already created a fantastic score? Amélie […]

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