21 Mar 2013

The Book of Mormon – A Masterclass in Marketing

As a Londoner I have known the Mormons were coming since last Autumn and as I theatre lover I have known a lot longer! This article is about the success of The Book of Mormon marketing campaign and how it has thrust the show to centre stage of London theatre. Enjoy!


Rather than a pantomime or concert, The Other Palace have selected an alternative production for their festive ...


It was early 2017 when new musical Come From Away opened on Broadway, so it will have been an impatient two-year wait by the time we get to see it on this side of the pond. The West End launch party was a reminder of this sorry fact, whilst also serving to ramp up our […]


“A THRILLING ALLEGORICAL MICROCOSM” A vulnerable demographic, an accepted culture of violence, an angry mob, a spokesperson, a new school that seeks to tear down what went before; Mark Ravenhill’s new play The Cane is a perfectly arranged and oh so natural analogy. For what exactly, I’ll spare the spoilers (although this tale could be […]